A NEW VISION.
A NEW VILLAGE.
A NEW DESIGN FOR
A NEW LIFESTYLE.
Formerly known as Gretna Gateway, Caledonia Park is the new brand identity for this transformed, modernised designer brand destination.
take your place alongside some of the most loved designer brands.
Levi’s, Adidas, Reebok and The Cosmetics Company Store are joining the line-up in Autumn/Winter 2019, taking their place alongside Polo, Hugo Boss and many other high-performing brands.
The quiet revolution has begun, enabling Caledonia Park to realise its potential as Scotland’s Premier Designer Village.
ADIDAS / REEBOK / LEVIS / THE COSMETICS COMPANY STORE
“We’re delighted to be a part of Caledonia Park, which is now one of our key outlet offerings in Scotland. Sitting alongside their roster of premium retailers, we have seen the benefits of its positioning and look forward to working together to continue elevating the outlet shopping experience as part of their revitalised vision.”
Elizabeth Galton
head of marketing
radley
“Caledonia Park offers a premium outlet experience, where we are in great company with a host of other leading global brands. There’s been strong sales growth experience here, and this new vision will only add momentum.”
Cyril Perraud
Senior Manager,
Property molton brown
“we have chosen caledonia park as one of our key outlet stores in scotland. We have extended our lease and look forward to continuing to work together to elevate this shopping experience.”
Ignacio abadias garcia
lease acquisitions coordinator
nike emea
connected
catchment
PERFECTLY POSITIONED AND COMPREHENSIVELY CONNECTED TO AUDIENCES FROM EVERYWHERE.
Perfectly positioned and comprehensively connected to audience from everywhere.
discover southern scotland
investment in the area is expected to deliver an extra 4 million tourists and £1.1 billion to the economy
Investment in the area is expected to deliver an extra 4 million tourists and £1.1 billion to the economy
OUR
CUSTOMER
CALEDONIA PARK ATTRACTS A LOYAL AUDIENCE FROM BOTH NEARBY AND FURTHER AFIELD
Caledonia Park attracts a loyal audience from both nearby and further afield.
DAY TRIPPERS
More affluent than the average UK shopper and more likely to be a family, home owning stalwart of suburbia, these folk like a full and rewarding day out with retail being an important part of that day.
With so many all-year round natural attractions and historic places to visit in our neighbourhood we are an essential part of a discerning day-tripper’s repertoire.
Loyal locals
Caledonia Park is a retail destination our loyal locals visit regularly. They have an affiliation with Caledonia Park, because it offers an experience in-keeping with their expectations of quality time well spent. They are typically affluent, high income, home owning customers, who live within 60-minute drive-time, a short jaunt for most rural customers or for anyone seeking the right retail experience.
Design hunters
Fashionable, price aware, designer brand-hunters who live outside the 60-minute catchment and have a desire to find the best in class brands at the best price. A broad church of stylish students, aspirational home makers and those that have achieved domestic success. These folk like to wear it as and when they see fit, which is pretty much every day.
Road trippers
Being on the borders has many benefits. With 16 million vehicles passing us every year, we are a welcome break from the usual melee of motorway service stations for many high affluence families with young adult children and for road-tripping stylish singles and students. We also benefit from the school holiday season being stretched throughout the year and many wealthier, empty nest mature tourists who visit outside the traditional holiday seasons.
Road trippers
Being on the borders has many benefits. With 16 million vehicles passing us every year, we are a welcome break from the usual melee of motorway service stations for many high affluence families with young adult children and for road-tripping stylish singles and students.
We also benefit from the school holiday season being stretched throughout the year and many wealthier, empty nest mature tourists who visit outside the traditional holiday seasons.
Design hunters
Fashionable, price aware, designer brand-hunters who live outside the 60-minute catchment and have a desire to find the best in class brands at the best price. A broad church of stylish students, aspirational home makers and those that have achieved domestic success. These folk like to wear it as and when they see fit, which is pretty much every day.
Loyal locals
Caledonia Park is a retail destination our loyal locals visit regularly. They have an affiliation with Caledonia Park, because it offers an experience in-keeping with their expectations of quality time well spent. They are typically affluent, high income, home owning customers, who live within 60-minute drive-time, a short jaunt for most rural customers or for anyone seeking the right retail experience.
DAY TRIPPERS
More affluent than the average UK shopper and more likely to be a family, home owning stalwart of suburbia, these folk like a full and rewarding day out with retail being an important part of that day.
With so many all-year round natural attractions and historic places to visit in our neighbourhood we are an essential part of a discerning day-tripper’s repertoire.
scotland’s premier
designer village
CONTACT
Steve Morgan
steve.morgan@eu.jll.com
Mark Johnstone
mark@johnstonepc.co.uk
Susanne Morris
susanne@johnstonepc.co.uk