Caledonia - Caledonia

A NEW VISION.
A NEW VILLAGE.
A NEW DESIGN FOR
A NEW LIFESTYLE.

Formerly known as Gretna Gateway, Caledonia Park is the new brand identity for this transformed, modernised designer brand destination.

take your place alongside some of the most loved designer brands.

Levi’s, Adidas, Reebok and The Cosmetics Company Store are joining the line-up in Autumn/Winter 2019, taking their place alongside Polo, Hugo Boss and many other high-performing brands.

The quiet revolution has begun, enabling Caledonia Park to realise its potential as Scotland’s Premier Designer Village.

ADIDAS / REEBOK / LEVIS / THE COSMETICS COMPANY STORE

connected
catchment

PERFECTLY POSITIONED AND COMPREHENSIVELY CONNECTED TO AUDIENCES FROM EVERYWHERE.

Perfectly positioned and comprehensively connected to audience from everywhere.

discover southern scotland

investment in the area is expected to deliver an extra 4 million tourists and £1.1 billion to the economy

Investment in the area is expected to deliver an extra 4 million tourists and £1.1 billion to the economy

OUR
CUSTOMER

CALEDONIA PARK ATTRACTS A LOYAL AUDIENCE FROM BOTH NEARBY AND FURTHER AFIELD

Caledonia Park attracts a loyal audience from both nearby and further afield.

Road trippers

Being on the borders has many benefits. With 16 million vehicles passing us every year, we are a welcome break from the usual melee of motorway service stations for many high affluence families with young adult children and for road-tripping stylish singles and students.

We also benefit from the school holiday season being stretched throughout the year and many wealthier, empty nest mature tourists who visit outside the traditional holiday seasons.

Design hunters

Fashionable, price aware, designer brand-hunters who live outside the 60-minute catchment and have a desire to find the best in class brands at the best price. A broad church of stylish students, aspirational home makers and those that have achieved domestic success. These folk like to wear it as and when they see fit, which is pretty much every day.

Loyal locals

Caledonia Park is a retail destination our loyal locals visit regularly. They have an affiliation with Caledonia Park, because it offers an experience in-keeping with their expectations of quality time well spent. They are typically affluent, high income, home owning customers, who live within 60-minute drive-time, a short jaunt for most rural customers or for anyone seeking the right retail experience.

DAY TRIPPERS

More affluent than the average UK shopper and more likely to be a family, home owning stalwart of suburbia, these folk like a full and rewarding day out with retail being an important part of that day.

With so many all-year round natural attractions and historic places to visit in our neighbourhood we are an essential part of a discerning day-tripper’s repertoire.