Every story starts with an idea. Ours was simple: to create timeless clothes inspired by the British coast. With its cobbled streets, crystal clear water and unbeatable views, Salcombe was the perfect inspiration for professional skier, Alastair Parker-Swift’s first menswear collection. When he wasn’t competing for England, Alistair ran a successful windsurfing school. It was here that Crew Clothing was born.
Alistair’s first collection consisted of the rugby shirt, detailed with our iconic ’93 patch. He took it from Salcombe to Cowes Week to the King’s Road. 101 stores later and the rest is history.
Over the last 29 years, we’ve grown beyond the back of a windsurfing shop. Stores can now be found up and down the country from St. Andrews to St. Ives. We’ve never forgotten where we came from though: the British coast.
What we stand for
Nothing feels better than finding something that just works.
Everything we design is made to be worn from week-to-weekend so whether you’re putting an outfit together for brunch with friends or that important date in your diary, we’ve got the pieces you need.
Start with the basics and everything else will fall into place.
We believe only the best will do.
That’s why we always design using top quality fabrics that have been specially finished for the softest possible feel.
From seam to seam, pin-sharp attention to detail ensures that every piece is a cut above. Undercollar embroidery, contrast cuffs, internal ribbon appliqué… it’s the hidden touches that make Crew special.
Crew wouldn’t be Crew without stripes and crossed oars. Channelling the spirit of the south coast, our crossed oars are a mark of timeless British style.
Being established for almost 30 years, there’s a few things we’re known for too: rugbys, blazers, cable knits, Breton tops and of course, our iconic piqué polos.