Right from the start, POLICE has stood for defining your own style – one that lives and thrives away from the catwalks and transient trends. It explored the excitement and independence of underground US culture. From that generation onwards, the brand has always spoken the language of freedom and rebellion. POLICE was and is daring. Both in its style and in the quality, the innovation, the pioneering design of its collections. POLICE is asserting your own personality. The early days of rugged, on-the-road imagery might be over. But audacity and determination are still very much part of the POLICE DNA. The POLICE story isn’t merely that of a brand. It’s a 35 year old evolution of the idea of freedom.
Building on its growing identity, over the years, the brand has established itself to be a veritable lifestyle benchmark. This has been portrayed by important brand ambassadors, such as Bruce Willis, David Beckham, Neymar Jr , and currently, Lewis Hamilton.